Burger King Adds a New Weapon in Battle With McDonald’s, Wendy’s

For a long time, Burger King was Pepsi to McDonald’s Coke.

At some point, however, that changed and Wendy’s managed to work its way into the conversation, first making it a fast-food burger big three, and then actually becoming the number two brand in the space.

That’s an embarrassing predicament for the Restaurant Brands International (QSR) – Get Free Report chain. Burger King has responded by trying to be a menu innovator. It has been daring (albeit with mixed success) trying bold ideas like Chicken Fries and Mac N’ Cheetos as well as seemingly endless burger innovation including committing to plant-based options.

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