Battle

For a long time, Burger King was Pepsi to McDonald’s Coke. At some point, however, that changed and Wendy’s managed to work its way into the conversation, first making it a fast-food burger big three, and then actually becoming the number two brand in the space. That’s an embarrassing predicament for the Restaurant Brands International (QSR) – Get Free Report chain. Burger King has responded by trying to be a menu innovator. It has been daring (albeit with mixed success) […]