Credit: Pixabay/CC0 Public Domain The “low fat” label on foods can do manufacturers and consumers more harm than good. According to a new study by Martin Luther University Halle-Wittenberg (MLU), when manufacturers advertise their products as being low in fat, many consumers assume that they also contain less sugar. However, the sugar content of many low-fat products differs little from that of other products. Many of the respondents in the study felt deceived by this and said they would be […]
Consumers
What a big difference a calendar year will make. Coming out of the pandemic, consumers ended up prepared to resume authentic-earth ordeals such as procuring, functions, journey and dining. But what took place in the course of that time absent has permanently shifted what consumers have appear to expect from those ordeals. Speedy-forward to today, and it’s crystal clear that the pandemic sophisticated our wish to much better hook up our digital and actual physical ordeals, as we have turn […]
Dive Brief: Consumers are looking for specific health and wellness benefits from their food and beverages, placing that above sustainability, according to Tastewise’s 2023 trend report. New flavors in both condiments and desserts are increasing in popularity, with consumers looking for functional floral and botanical tastes. Traditional Latin American beverages also are likely to see a bump in 2023 — especially if they’re tied to familiar flavors in the U.S., like strawberry and melon. While health and wellness and international […]
Sign up for Consumer Brands SmartBrief today, free. Flavor preferences have shifted over the course of the coronavirus pandemic. Classic, nostalgic comfort foods dominated consumer desires when lockdowns began and persisted through 2021, but more shoppers are seeking more adventurous foods in 2022. According to this year’s Frito-Lay Summer Snack Index, 41% of consumers report they would choose interesting flavor combinations such as spicy and sweet over familiar flavors. “During the summer, people explore new activities, new places and enjoy […]
