NielsenIQ

CHICAGO, ILL. — NielsenIQ on April 8 officially released its data on consumer search terms and trends within the pet food and product market. According to NielsenIQ, the most notable pet food and treat searches for 2021 involve specialty diets, functional ingredients and grains. It’s no secret that pet food trends follow those of human food, but this is especially apparent in the pet specialty segment of the industry. According to NielsenIQ’s Label Insight Trending Attributes, search terms for vegan […]