Editor’s note: This is part one of a two-part series on emotionally driven consumers and their connection to quick-service restaurants. Part two will cover testing methodologies that empower emotional transparency. If you’ve ever overheard two people in the middle of a heated debate between thin-crust or deep-dish pizza, you understand there’s no doubt our relationship with food is deeply emotional. When consumers crave their favorite fast-food restaurant, they may be picturing a tantalizing burger and fries combo; however, their true […]