gap

Consumer research shows that taste and texture are the most important factors in the decision to buy – or not – plant-based meat, but more often than not the products currently on the market fall short of expectations. According to research by Ingredion, 53% of consumers said taste and texture are the most important characteristic ​when selecting a plant-based meat – far higher than the 39% you listed as a top priority whether products have a clean or all natural […]