The study, carried out by a team based at Scotland’s Rural College (SRUC) and published in the International Journal of Food Science & Technology investigated how ‘healthy option’ packaging labels feed into shoppers’ subconscious, sparking a range of behaviours which can lead to consuming more calories than they think. Faced with a bewildering array of food choices, the study found time poor shoppers tend to place trust in the ‘at a glance’ front of package messages rather than reading the […]
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Advertising your product as low in fat while the sugar content remains high leaves consumers feeling deceived and less inclined to buy the product, researchers in Germany claim. According to a new study by Martin Luther University Halle-Wittenberg (MLU), when manufacturers advertise their products as being low in fat, many consumers assume that they also contain less sugar. However, the sugar content of many low-fat products differs little from that of other products. In a paper published in the […]
Share on PinterestThe Nutr-Score label, widely used on food products throughout Europe, can help people make more health-conscious choices. Image credit: Jörg Carstensen/picture alliance via Getty Images. Nutritional marketing claims on food packaging can lead to misconceptions about the overall health value of food. A survey of more than 1,000 people suggests that Nutri-Score – a nutritional score added to products across Europe – can prevent misconceptions about the health of foods caused by claims about sugar. The authors suggest […]
Support local journalism. A digital subscription is incredibly affordable and makes you the most informed person around. Click here and subscribe today. In today’s society, we are often so swayed and misled by advertising and over-information when it comes to health, nutrition and fitness, it is hard not to fall victim to common fads. Today, we’re going to play “Two Truths and a Lie.” Below are three statements. Two are factual, one is false. Do you think you can figure out which is false? Once you have […]
