LAS VEGAS — Generation Z is proving to be a catalyst for new marketing tactics and media opportunities for grocers across the industry. Simply advertising products is not going to cut it, and this younger generation, regarded for its activism, won’t hesitate to make that known, according to panelists during a Groceryshop session focused on marketing to the up-and-coming consumer generation. TikTok is a fast growing and powerful social media platform, with over 1 billion monthly active users, 60% of […]