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In an age when social media influences just about every aspect of our daily lives, TikTok has become an increasingly popular way for consumers to get food ideas. While it’s difficult to know which TikTok food videos, also known as #FoodTok, will go viral, Instacart is taking a look at whether or not these trends are translating to more grocery purchases. Instacart analyzed its own purchase data to find out how much of the viral #FoodTok content and its ingredients […]